Imagine being able to use people鈥檚 eye movements and pupil dilation to substantially improve the understandability and decision-usefulness of emerging forms of corporate reporting, like Integrated Reporting (IR), but also dramatically reduce reading time. Sounds fantastic, right? Well, that's exactly what the researchers in the UC Business School - Associate Professor Richard Fisher and Dr Natasja Steenkamp - are doing.
In the world of corporate reports, these two talented researchers are on a mission to change the game: they're using special eye-tracking technology to understand how people read and respond to integrated reports.听
听